A traditional book tour is when an author takes his or her book on the road stopping at bookstores, coffee shops, and libraries to do presentations or book signings. A blog tour involves your book being featured on different blogs and websites over a specific time period. The dates are set in advance like a book tour, and each article or post is unique to the site or blog hosting it. A related idea is the blog blitz. This is when your book is featured on different blogs or websites, but on the same day.
Book bloggers are an excellent choice to include in your blog tour. Reedsy has a large list of book bloggers you can find here. Other places you might consider are websites that are in your niche. For instance, if you write about health topics, perhaps a health blogger would be interested in featuring your book.
You can provide an ARC (advanced review copy) to bloggers and website owners that would like to review your book. You also could provide promotional information or an exclusive excerpt for those that don’t have time to read it before your launch date. Don’t forget about podcasts, giveaways, or author interviews as potential promotional material for your blog tour.
You should organize your blog tour about six weeks before your book launch so that bloggers and web site owners have time to schedule your feature post during the time immediately before and after your launch. Make sure to include how readers can purchase your book as well as sharing the post on your social media channels. Take the time to visit and comment on the blog or website that is hosting your blog tour that day.
Assignment: Plan a blog tour.