After you’ve finished your book, done extensive proofreading, had another set of eyes look at it for editing issues, and check your formatting, you should organize your book launch. In this chapter, you’ll find a six-month book launch (six months before and six months after), but you can adapt the timing and suggested marketing to fit your needs.
Before your book launch, you should have your Author Website, Facebook Author Page, Twitter, and Pinterest accounts already set up and be sharing interesting non-launch information regularly. If not, time to get on the stick about it. Continue sharing value-filled content during the entire launch period, with sporadic promotional posts.
Six Months Before Launch
- Post a cover reveal across your social media sites.
- Conversely, if you haven’t decided on a final cover design yet, you can poll your followers. Ask them which design do they prefer and why.
Five Months Before Launch
- Add your book blurb to your Author Website and share it on your social media channels.
- If you’ve already uploaded your manuscript to the publishing platform of your choice, make it available for pre-order.
Four Months Before Launch
- Spark some interest in your newsletter.
- Offer an incentive for readers to opt-in. You could send them a sample chapter, a character description quiz, a useful checklist based on your upcoming book’s topic, set up a challenge for your readers, or offer exclusive content in the form of a webinar or audio file.
- Make sure to include a reference to your soon-to-be-released book someplace in the newsletter and on the opt-in page.
- Share the opt-in lead magnet on your social media networks.
Three Months Before Launch
- Update your author profiles on all your social media platforms. Include information about pre-ordering your book.
- Continue providing content through your newsletter and Author Website.
- Share a glimpse of your author’s life while you were writing the book.
- Talk about the inspiration behind the book.
Two Months Before Launch
- Create some marketing images. Use images from your book or your book cover. Add quotes from the book, author quotes, or testimonials from others if you have them.
- Remember to provide a way for readers to pre-order your book as you post them on social media.
- Send out the call for ARC (Advanced Review Copy) readers. Get your book into their hands as soon as possible.
- Contact Book Bloggers to see if they would be interested in an ARC to review on their blogs.
One Month Before Launch
- Create some countdown social posts using Canva. One month, one week, x days until the launch.
- Share your book trailer.
- Post an excerpt or first chapter on your Author Website. Generate some anticipation.
- Create a Pinterest board about the book. Think outside the box here. If you are writing historical fiction, pin relevant facts, locations, even period furniture. If your book is non-fiction, pin articles you used in your research.
- Begin your book blog tour.
- Send out a launch day newsletter.
- Post “Launching Today” posts across your social media networks.
- Update your social media headers to highlight your book.
- Email your ARC and Beta readers letting them know the book is ready for verified reviews.
- Hold a launch party. Broadcast snippets live or share them afterward.
- Post public thank you for event coordinators and share pictures of you and your book enjoying the party.
One Month After Launch
- Continue your book blog tour.
- Contact other authors to do some cross-promoting.
- Keep posting to your Author Website.
- Set up a live Q & A session on Facebook or Twitter.
Two Months After Launch
- Take your book on the road.
- Do book signings at local bookstores.
- Talk to libraries about getting your book on the shelf.
Three Months After Launch
- Do some giveaways on Goodreads or via your newsletter using Rafflecopter.
- When holidays pertinent to your book come along, create some hype. International Event and Special Occasion List: One Year Planner is an excellent resource for this.
Four Months After Launch
- Publicly thank readers who provide feedback or leave a review.
- Find an organization that relates to your book topic and see if it would be interested in having you speak at an upcoming event.
Five Months After Launch
- Make recommended reading lists on Goodreads or your Author Website that include your book.
- Keep publishing engaging content on your Author Website.
Six Months After Launch
- Release the print or audio version of your book. Use the new format to do another mini-launch.
- Start generating interest in your next book.
You might not want to include all of these suggestions, but the more publicity there is about your book, the more likely you’ll sell some copies of it. So try to complete as many as possible, as often as possible without being spammy.
Assignment: Plan your book launch.