ARC stands for Advanced Reader’s (or Reviewer’s) Copy. It’s a copy of your book that you give to someone before your official book launch. The idea is for these reviewers or Beta readers to have access to your writing so that you can gather testimonials, feedback, and even reviews before your book is published.
So how do you get an ARC copy if your book isn’t published yet? Well, it depends on the publishing platform you are using and the formatting template you chose.
Amazon allows you to order a publisher’s proof before your print book goes live so that you can check for formatting errors. The publisher’s proof is exactly how your book will look once it’s released, provided you don’t make any changes, except there is a message on the cover that states it is a proof and not for resale. As an author, you can purchase up to five copies at a time. You’ll be able to send these as gifts to Beta readers, reviewers, or book bloggers.
If you are using Pressbooks as your book formatting template, you have a few digital options. You can download your book in PDF, EPUB, or MOBI format to your computer and then just send the file via email. You can also provide the link to your webbook. The address of your webbook is what you see when you click on “Visit Book.”
If you are using Microsoft Word, you can also download a .docx or PDF version you can send to reviewers. Honestly, these are my least favorite format to receive when reading books. When I can, I take the time to use a converter to change the file to MOBI for easier reading on my Kindle. I use Zamzar, which is free online.
You could also publish your book but not publicize the fact. This technique is known as a soft launch. You can gift books to reviewers, or set up a free promotion so that readers can get a copy without buying it just yet. Remember, though, for the review to carry weight with Amazon, it needs to be a verified purchase.
So, another way to provide the book at a discounted is to set the price at $0.99 during the time you are looking for reviews. Then when you are ready for your official book launch, change the price to what you usually would be asking for your book. That way, those reviewers you purchased your book at $0.99 will be able to publish a verified review.
When sending out your advanced reviewer’s copies, be sure to ask what format the reader would like to receive their copy of the book. Also, be sure to include launch day information, so readers have an idea of how long they have to read the book, and any testimonials and reviews will be ready before then. A reviewer should always disclose the fact that he or she received an ARC in their review.
Remember, you can’t force someone to leave a review even if you have given your book away for free. A few reminder emails are ok but don’t start badgering people. Nor can you control what a person might write in a review. You may get some bad reviews. Decide if what the person says is valid or not, then either do some editing or let it go.
Assignment: Decide how you will distribute your ARC.