There are a number of excellent self-publishing platforms out there, but Amazon is by far the largest. Although no one knows for sure, many experts estimate that there are currently 6 million eBooks and a total of 48.5 million books available for sale on Amazon. Amazon has cornered the market on approximately 40% of the self-published eBook market. This overreading vastness can be both a blessing and a bane.
Amazon has made it easy to self-publish. However, Amazon also sets the price you can sell at. If you notice, most eBooks listed on Amazon that are not written by authors like Toni Morrison or Stephen King are under $5. As an author, you get only pennies for books read through KOLL and Kindle Unlimited.
On the other hand, forcing you to keep your eBook price low can work to your advantage. As an unknown author, readers may be more apt to take a chance on your book at bargain prices than they would if they had to shell out more than $10 to get their hands on it.
Print book prices are also set by Amazon. You can not offer your book for a price lower than what Amazon decrees, which sometimes prices your book far outside of the average person’s book budget. Which in turn, encourages readers to enroll in Kindle Unlimited where they can read an unlimited number of books for a set price while you get shafted on royalties.
With the sheer number of books that are available on Amazon, your contribution to the literary world may get overlooked. Amazon offers to help you out through paid advertisements, but it may not be worth the money you invest in them, especially if you are just starting out. You’d do better to devote more time on marketing strategies outside of Amazon even if you are redirecting potential readers to your book listing on Amazon. We’ll talk about ways you can do that in the course too.
As you can see, publishing on Amazon can be a writer’s dream-come-true or nightmare.