Despite regular policy and algorithm changes, Facebook is where it is at. You would be remiss if you didn’t take advantage of this free way to get some publicity.
Facebook allows you to Like and Comment on other pages using your author profile. Your news feed is separate from your personal page. You won’t be penalized by Facebook when you share your awesome book. Facebook also gives you a way to analyze post engagement, which you don’t have with your personal profile.
First, you need to have a personal Facebook account. Once you have that all setup, you’ll have the option Create at the top. Click on that.
You’ll be given two options, Business or Brand and Community or Public Figure. As an author, you are a public figure, so choose that one. If you offer writing services, then you might want to pick the Business profile.
Type in your name, or pen name, and Author as the category. Add a profile and cover photo. Use your author headshot as your profile picture. Design something interesting with Canva for your cover photo that includes the cover of your book.
Invite people to like your page. Check out Facebook’s tips. Take a look at the settings and add what you need to. You can connect your Instagram account and author website too.
So what should you post? Anything you want! Try for a good variety of types of posts, images, articles, links to book reviews, author interviews and so on. Remember, the idea is to provide content interesting enough for people to follow and engage with you. Then, throw in a self-promotion post every so often.
Facebook has a paid ads option which will be useful once you’ve established a good social media base, so keep that in mind for future marketing sessions.
Assignment: Set up your Facebook Author Page