Blog to Book Project — Free Book Promotion

Make sure to scroll down to see which eBook is FREE for you to download from Amazon today!

A great way to get reviews is to offer your book free every so often. When your title is enrolled in KDP Select, you can give your book away for up to 5 days every 90-day term. If you have already done a Kindle Countdown Deal during a period of enrollment, your book won’t be eligible for a Free Book Promotion.

To set up a free book promotion click on the Promote and Advertise button next to the title on your KDP Bookshelf.

On the Promote your book on Amazon page, make sure the Free Book Promotion is selected and click on the yellow Create a new Free Book Promotion button.

Choose a start and end date. You can choose all five days at once, or run multiple free book promotions during the 90-day period. Once the dates are entered, select the yellow Save Changes button. 

You can edit or delete a free promotion at any time, including during an ongoing promotional period. While the book is free, it won’t be included in the Kindle Owners’ Lending Library (KOLL). You also don’t receive any royalties for any free books that are purchased during the promotional period. 

While your book is free, it is eligible for ranking on the Top 100 Free page in the Kindle Store. Once the promotional period ends, it reverts back to ranking on the Top 100 Paid page.  

Don’t forget to blast your social media networks with the news! Everybody loves FREE books!

Assignment: Set up a Free Book Promotion.

I’ve set up a free book promotion for my latest that you can pick up for FREE until April 8, 2020. A Woman’s Survival Guide to Disasters in Rural Mexico eBook version is FREE–so go on and pick it up!

Blog to Book Project — Facebook Author Page

Despite regular policy and algorithm changes, Facebook is where it is at. You would be remiss if you didn’t take advantage of this free way to get some publicity. 

Facebook allows you to Like and Comment on other pages using your author profile. Your news feed is separate from your personal page. You won’t be penalized by Facebook when you share your awesome book. Facebook also gives you a way to analyze post engagement, which you don’t have with your personal profile. 

First, you need to have a personal Facebook account. Once you have that all setup, you’ll have the option Create at the top. Click on that.

You’ll be given two options, Business or Brand and Community or Public Figure. As an author, you are a public figure, so choose that one.  If you offer writing services, then you might want to pick the Business profile. 

Type in your name, or pen name, and Author as the category. Add a profile and cover photo. Use your author headshot as your profile picture. Design something interesting with Canva for your cover photo that includes the cover of your book.   

Facebook Post Templates Landing Page on Canva

Invite people to like your page. Check out Facebook’s tips. Take a look at the settings and add what you need to. You can connect your Instagram account and author website too.

So what should you post? Anything you want! Try for a good variety of types of posts, images, articles, links to book reviews, author interviews and so on. Remember, the idea is to provide content interesting enough for people to follow and engage with you. Then, throw in a self-promotion post every so often. 

Facebook has a paid ads option which will be useful once you’ve established a good social media base, so keep that in mind for future marketing sessions. 

Assignment: Set up your Facebook Author Page