One way to promote your book is to set up a giveaway, give your book to readers at events, or send it to subscribers of your newsletter. You can purchase several copies or just a single copy to gift someone. 

You can purchase prepaid ebooks that can be redeemed by clicking a link or with a redemption code. To do this, go to the detail page for your title on Amazon.com. On the right, you’ll see the option to “Give as a Gift.” When you select that button, a new page will open for you to complete the order. 

This gifting service is also available on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.es but only as a multi-copy transaction. The gift book must be purchased on the same site that the receiver will access it. So if you are sending a book to someone in Italy, make sure to purchase the gift copy through Amazon.it rather than the U.S. site. 

If the person does not click the link to download the book within 60 days, you can request a refund or send the link to another recipient. Since this is a purchased book, you receive royalties on the title even though you bought it yourself. However, the royalties are only applied when the book is redeemed.

Gifting a great way to encourage Beta readers to leave a review for your book. Be aware though that if you are purchasing multiple copies at the same time, the recipients will only be able to leave non-Amazon Verified Purchase reviews. Therefore, purchase each Beta review copy individually. 

Single copies gifting is only available on the Amazon.com U.S. site. The recipient of a single copy can return the gift within seven days of downloading as long as it hasn’t been opened on any device. He or she can also exchange the ebook for a gift card. 

Assignment: Send your book to someone as a gift.