April 2021 Virtual Book Tour — Mima

About the Author

Canadian author Mima (aka Michelle M. Arsenault) is known for complicated and diverse characters, her dark style, and for never shying away from controversial topics. She writes for people who enjoy being a little bit shocked focusing on the counter-culture. A writer with a social conscience, Mima often touches on homelessness, indigenous issues, racism, and other issues.

The Hernandez Series

A former Mexican narco transitions into Canadian life with family, politics, and business while holding tight to his ruthless, criminal ways. Meet Jorge Hernandez.

Starting with We’re All Animals we follow naive Chase Jacobs from small-town Alberta to the big city, where he unknowingly is employed by a group of sinister characters. The truth slowly starts to reveal itself in Always be a Wolf but a horrific tragedy rocks Chase’s world and he quickly discovers that his new family will do anything for him. Anything.

Jorge Hernandez takes over as the protagonist in the third installment of the series, The Devil is Smooth Like Honey. The beloved character is bold, blood-thirsty and always gets what he wants because he sees no boundaries. Nothing and no one stands in his way. 

In A Devil Named Hernandez  Jorge is muscling in on the Canadian legalized pot industry but is distracted by enemies that crop up to threaten someone he loves. Do they really want to dance with the devil?

The collusion, corruption, and murder continue right through to And the Devil Will Laugh where he successfully takes over the pot industry despite a few obstacles that get in his way…but isn’t there always some collateral damage?

In The Devil May Lie,  Jorge Hernandez is groomed for Canadian politics with hopes of saving one of the major political parties after a public uproar. Will the Canadian political landscape ever be the same again? 

In The Devil and his Legacy, Jorge Hernandez starts to questions his own legacy after one of his foot soldiers is murdered. He opts for a simple life but will the simple life opt for him?

In She Was His Angel, Jorge uses his political influence to cripple his nemesis Big Pharma while simultaneously backing the incriminating docuseries Eat the Rich Before the Rich Eat You. Jorge might win the battle but can he win the war?

When a cop has the nerve to show up at his door and harass Jorge in We’re All Criminals, his fury quickly ignites. While Jorge wants to exhibit his power and publicly taunt the police, his family fears that this time, he may have pushed too far. 

Subplots, conspiracy theories, and a cast of characters that will jump off the pages. 

Loyalty above all. There are no exceptions.

Connect With Me

Mima On Fire

Mima on Fire Blog

Goodreads

Twitter

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Facebook

Mima

My pen name is Mima but my real name is Michelle M. Arsenault.
I’m originally from Prince Edward Island, Canada and although I’ve lived coast to coast, I’m currently back on PEI. Although my feet aren’t nailed to the ground.

Since publishing my first book, I’ve had to find a balance between writing, my day job and social life etc. I haven’t always been very good at this but over time, managed to adapt my schedule accordingly. I also get up much earlier than I used to (usually 6 a.m) in order to get something accomplished every day. For this reason, I don’t have many late nights and definitely no late night parties, since I want to wake up fresh and clear each morning. My days are very full but I’ve learned you can always find a way if you’re passionate about what you do.

My belief system has changed vastly over the years. I now think it’s more important to focus on my art and be creative rather than worrying about being ‘discovered’ and becoming a best-seller. You can’t allow your ego to get involved or you will be doomed because some people will love your books, some people will hate them and if you allow their feelings to dominate your worth as an artist, you will find yourself on a very rocky path.

I have grown much more confident in myself. I used to be a perfectionist and that almost made me quit writing. Now, I don’t allow myself to get upset if I find mistakes in my books, if I misspeak in a radio interview or if I have a bad hair day in one of my YouTube videos. Who cares? If anything, that’s what makes me relatable and real.

I used to worry about editing my books. It was to the point that I almost drove myself crazy rereading one sentence, repeatedly until I almost drove myself mad. Now, I have people helping me out and if a mistake goes through to the published book, so be it.

I sometimes feel like I’m not being taken seriously as a writer. I feel like most people would rather grab a book from a best-sellers list or whatever Oprah has suggested than take a chance on a less known author and that’s pretty frustrating.

My characters keep me going. They want their story to be told and who am I to say no?

The fact that I’ve published ten books makes me pretty proud. I feel like I’ve faced a lot of my fears along the way and continue to do so. I’m proud of the fact that I am persistent and aggressive when it comes to marketing my writing and dealing with issues, such as with publishers, booksellers etc.

I miss taking a day off. I’ve heard it’s lovely.

Overnight success is no longer important to me. I know hard work is the key.

The defining moment for me was when I realized that the story writes itself, that the characters create themselves and all you have to do is make your mind be quiet….and listen.

If I have any free time, I enjoy watching Netflix programs, documentaries and reading. I work a couple of jobs on the side and usually exploring new options.

Currently, I’m finishing my 11th book and I’m attempting to write a pilot episode for my current book series.

You can find me at:

Mima on Fire

Twitter

Facebook

Instagram

Also, I have bookmarks (see below) and would be happy to send some to anyone interested (while supplies last). I just need your mailing address.