Blog to Book Project — Using a Book Trailer to Market Your Self-Published Book

There’s no question that people are watching more videos these days. One billion hours of YouTube videos are watched per day. YouTube is the second most popular site on the internet these days (right after Google).

Facebook video is another up and coming option you should be aware of. Statistics show that 11 percent of all Facebook posts are videos and this platform generates 8 billion video views per day.

You can capitalize on all those video hours by creating your own book trailer. It’s a little out of the norm and will get more attention than a traditional book review or social media advertisement.

Now, the thing with a book trailer is you want it to be knock-their-socks-off good. If friends and family cringe when they watch it, well, perhaps it won’t be as successful as you’d like it to be. On the other hand, a professional and interesting book trailer demonstrates that you are a good storyteller across mediums, and prompts more interest in your book.

So here are some tips when designing a riveting book trailer.

  • Think about your typical reader and adapt the trailer to appeal to them specifically. If your book is a romance, then make your trailer romantic. If it is a mystery, then create a suspenseful trailer.
  • Hook your reader with a compelling video, not a summary of your book. You could focus on the problem the character in your book faces or the solution your non-fiction book provides the reader.
  • Keep it short. Aim for at least 30 seconds, but less than 2 minutes.
  • Use professional photos and graphics. There’s a lot of competition out there and you want your book trailer to stand out. Make sure to get permission to use images that are not your own.
  • Consider hiring an expert. Making a quality video, even a short one, incorporates many technical skills. If you aren’t skilled in video production, find someone to help you. Animated videos especially need the expertise of professionals.
  • If your book is nonfiction you could create an author video that demonstrates your expertise on the subject of your book. Consider your personal appearance if you do. Pay attention to what you are wearing, the background, and how well you articulate your words.
  • If you want to enact a scene from your book with real people, get actors to play the parts. Visit your local theater or advertise online. A professional voice actor is another possible way to get just the right tone for your book trailer.
  • Background music is a way to make text and images more memorable. Be sure to get permission to include it or use royalty-free music.
  • Make sure to include a call to action at the end of the trailer. Tell the viewer where your book is available for purchase.
  • Share the video everywhere! Add it to your author website, share it on social media, and upload it to YouTube. The more you share it, the more chance you’ll have to get the attention of potential readers.

There are several free or low-cost sites that can help you create a book trailer. Windows users can download Movie Maker or Photo Story. Mac computers have iMovie software already installed. You can use Powerpoint to create a presentation then export it as a video. Prezi also has a free version.

Assignment: Create a book trailer.

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Click on the image for a preview!