I actually started focusing on creating more content in December or thereabouts. I started posting a plant study teaser with a link to my Exploring Traditional Herbal Remedies in Mexico series once daily. Then, in February, I switched to remedies from the Mexican Apothecary book. 

I created simple graphics in Canva and used an AI generator to write the short blurbs with hashtags for these. I used Google Calendar to set a reminder. With the task function, I popped the social media post there so I could just grab it and upload the image, making it as brainless as possible. Of course, this required some serious prepping ahead of time. 

Looking back, I should have spaced the herb posts out more initially. Instead of having daily posts, weekly or monthly would have been better. Additionally, on the first day of March, I used the wrong image and then had to reschedule the post for another day, so I wasn’t off to a great start.
I also made some graphics from my Surviving Voluntary Exile book. Instead of posting daily, I switched to weekly highlights.

I scheduled weekly book highlights for several of my books to keep the momentum going. It’s not true that if you write it, they will buy it (or if you build it, they will come). Readers have to KNOW about my books, and I need to toot my own horn more so that they do. I made some images in Canva; for others, I used www.MockupShots.com. 

I have been trying to do a WIP challenge beginning in 2024 and continued in 2025, so I have been doing monthly updates on that. I can’t say that my updates are very interesting, but they do provide some accountability for me. Those would be my “behind-the-scenes” posts. 

I opted not to do any videos of me, live or otherwise. I just don’t have the bandwidth for that sort of publicity. I did make some book videos, and that will have to be enough.

As to whether or not these social posts resonate with my ideal reader, well, that’s another matter entirely. 

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