I had high hopes going into How to Not Kill Your Small Business by Lavonne Ayoub. The introduction started out strong. It claimed that this book was for all business owners and entrepreneurs who struggle with interpersonal relationships. It said that the book would help you identify those who do not have your business as a priority and keep you focused on healthy boundaries. Good stuff, right?
Then I read the book. It contained 31 positive affirmations which were inspiring and nothing more. For example, Day 1 “Do not be afraid to lose clients, customers, or staff. Trying to please everyone creates chaos.” I flipped the page ready to learn more, but there wasn’t anything else in chapter. That was it. And I wanted more.
I wanted to know why I shouldn’t be afraid to not please everyone. What was at stake by trying to make everyone happy? Where was the research that backed this declaration up? Where were the personal experiences that showed the folly of people pleasing? Where were the reflective questions that I could use as an entrepreneur to align myself to this statement?
So, I have to say that overall I was disappointed with How to Not Kill Your Small Business by Lavonne Ayoub. I thought the affirmations were excellent, but since there was no practical application to them, they were easily forgotten.
I didn’t feel that I had the edge I needed to protect my business as promised in the introduction by simply contemplating these admonishments. I didn’t feel that I could identify boundaries that would create a stable and secure business that would endure for years. I felt cheated out of my time. Granted, it only took a few minutes to read the entire book but I’m a busy person and those are minutes I’ll never get back.
I received an advanced review copy from Reedsy Discovery. You can read my review here.