This month, my book marketing focus is on Leveraging Collaborations: tapping into new audiences through partnerships. While I don’t have any current opportunities lined up, I’ve successfully done this in the past, and I’m revisiting those strategies to inspire my April efforts.

Why Collaborations Matter

Working with other authors, bloggers, podcasters, and influencers can exponentially expand your reach. Instead of relying solely on your audience, collaborations introduce your book to fresh readers who might not have discovered it otherwise.

Past Collaborative Wins

Here are a few ways I’ve leveraged partnerships before:

• Author Cross-Promotions – I’ve teamed up with fellow authors to share each other’s books through newsletters and social media.
• Guest Features – Writing guest blog posts and appearing on podcasts allowed me to connect with niche audiences interested in my book’s themes.

Action Plan:

✅ Reach out to authors for potential cross-promotions.

✅ Research blogs and podcasts aligned with my book’s theme.

✅ Identify influencers who might be interested in reviewing my book.

✅ Look for virtual events where I can contribute as a speaker or guest.

Have you used collaborations to market your book?

***

Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!