Tools That Help Me Write (and Might Help You Too)

You know I’ve been working on my own WIP and Book Marketing Challenges this year, and since we’re all in this together, I thought I’d share a few tools you might find useful in your own writing endeavors. These resources can help you move from idea to done with more clarity and a lot less overwhelm.

🧰 1. The Writer’s Toolkit 2025

Feeling just a little overwhelmed by all the things that come with being a writer today: drafting, editing, publishing, promoting, and social media? 

That’s where The Writer’s Toolkit 2025 from Ultimate Bundles comes in. It’s a curated collection of 22 premium tools, templates, trainings, and courses (worth over $2,300!), created by authors, bloggers, and creatives who get it.

You’ll find resources to help you:

  • Build your author platform
  • Write more confidently and consistently
  • Market your work without burning out
  • Stay organized and focused on what truly matters

Inside you’ll get:
📘 1 eBook
🎥 16 eCourses & Videos
🧾 6 Templates & Printables

It’s only available for one week, so don’t wait!

✨ 2. Oracle Cards for Writers: Unlock Your Story Magic

Being an author means conjuring ideas from the unseen, shaping stories from flickers of imagination. Writing is already a mysterious process, so why not embrace that mystery by tapping into your subconscious?

That’s exactly what Oracle Cards for Writers: Unlock Your Story Magic and Overcome Blocks to Success helps you do.

This self-paced online course from my friend Stacy Juba, fiction author and founder of Shortcuts for Writers, invites you to explore 9 richly illustrated lessons filled with journaling prompts, oracle and tarot card spreads for writers, and creative exercises to help you rediscover your flow.

It’s perfect for writers who want to:

  • Create characters that feel real and memorable
  • Add emotional depth and symbolism to their stories
  • Overcome writer’s block and self-doubt
  • Infuse their stories with intuitive insight and meaning

You’ll also receive three exclusive bonuses, including an 18-page eBook on tarot, a symbolism cheat sheet, and a journaling workshop replay ($17 value).

Begin your enchanting writing journey today!

🕒 3. 40 Days to a Finished Book by Leonie Dawson

You know you’ve got a book to write. 

The problem? Writing a book can feel like an impossible task. Too big to start, too hard to keep up with, and too easy to abandon halfway through.

That’s why I love 40 Days to a Finished Book, an online course by creative powerhouse Leonie Dawson. It’s all about guidance, accountability, and fun, with a daily email that includes a writing tip and a request for your word count.

It’s like having an encouraging (and slightly cheeky) writing buddy cheering you on every single day.

If you need structure, support, and momentum to finally finish your book, this might be exactly what you’ve been looking for:

Final Thoughts

Whether you’re building your confidence, finding your voice, or simply trying to make writing a consistent habit, these tools offer structure, support, and a little bit of magic along the way.

Here’s to writing it, finishing it, and sharing it with the world.

The Truth About Book Reviews: An Insider’s Guide to Getting and Using Reviews to Grow Your Readership by Joe Walters

The Truth About Book Reviews: An Insider’s Guide to Getting and Using Reviews to Grow Your Readership by Joe Walters is a practical, detailed guide for authors who are serious about reaching readers through the power of reviews. For many introverted writers, the idea of asking for reviews can feel intimidating or even impossible. Walters breaks this process down into manageable, actionable steps, showing that obtaining meaningful feedback isn’t as mysterious or unattainable as it seems.

The book clarifies the many different types of reviews, including editorial, media and trade, and customer reviews. It explains their relative importance and how each serves a unique role in an author’s marketing strategy. Walters also discusses how to find and approach reviewers, how to craft effective pitches, and how to make the most of every review once you have it. His insider experience as editor-in-chief of Independent Book Review provides a behind-the-scenes look at what makes a pitch stand out.

While I can’t say I agreed with every point, I found the information genuinely useful. The research required to find the right reviewers can be daunting, and at times, the book reads like a subtle promotion for Walters’ own services. Still, there’s undeniable value in the insight he provides. The inclusion of real email samples, organizational tools, and an excellent to-do list at the end makes the guide not just informative but actionable.

Ironically but effectively, Walters demonstrates his own strategy by reaching out to reviewers like ME to ask for reviews. The fact that I’m now reviewing his book proves his method works. Overall, The Truth About Book Reviews is an honest, accessible, and practical resource that demystifies one of the hardest parts of being an author: getting your work noticed.

The Great Gatsby by F. Scott Fitzgerald

In the spirit of Banned Book Week, I’ve chosen to review a frequently banned book. The Great Gatsby has been challenged and removed from classrooms and library shelves at various times for reasons including sexual references, “profane” language, and depictions of adultery and alcohol use. The novel appears on lists of frequently challenged classics compiled by the American Library Association and related organizations.

This book is like a small, perfectly cut shard of glass: elegant surfaces, sharp edges, and a surprising sting when you look closely. I teach this novel on the platform I work at currently, and the classroom reactions I get have reminded me how much reading is a conversation between text and reader, and how cultural background changes which parts of the book land hard and which parts drift by.

The novel’s canny control of point-of-view, a judgmental Nick Carraway telling us about Gatsby’s dream and the hollowness of old money, is both its strength and, for me, its limitation. Nick’s moralizing gaze gives the book a coherent voice, but it also narrows the novel’s humanity. We almost never see the world except as Nick chooses to frame it. That skewed viewpoint is why the ending, the plot twist, and the moral fallout still hit me every time. The book gives us a climax that feels inevitable and then painfully unresolved.

As a whole, the book can feel thin on action. Much of the “plot” is social maneuvering, parties, and revelations delivered via rumor or later recollection. If you’re the sort of reader who wants kinetic scenes and sustained drama, Gatsby can test your patience. I’m not sure I would have enjoyed it as a teenager. Its pleasures are often retrospective and full of world-weary reflection, things teens don’t always value. My current student, however, is unusually enthusiastic about Gatsby’s romance and tragedy, so who’s to say?

One of my continuing frustrations with the novel is how little we learn about the women who live at its center, Daisy, Jordan, and Myrtle, and even about minor figures like the Finn (the servant) who occupy real positions in the social web. We get Daisy largely as a projection (idealized, then revealed to be small), Jordan as a sketch of modern cynicism, and Myrtle through others’ outrage. Even after reading through the entire book several times, I’m left with questions such as: What were Daisy’s real options in her social world? Why did Jordan cheat and lie, or did she? What did the Finn think about her place in the household and Nick himself? What actually mattered to Myrtle beyond her brief, tragic grasp at glamour? 

In general, I find the sharp, sudden scenes depicting violence to be abrupt and unexpected. The incidents of overt racism and classism are often hard to read from the world’s current position. Despite some definite cringe, I keep teaching The Great Gatsby because it’s compact, richly written, and full of teachable techniques: voice, symbolism (the green light, the Valley of Ashes), and the way an unreliable narrator shapes what a story becomes. It generates excellent class discussions about the American Dream, class, and social performance. But I also teach it with a critique. We read it as a masterpiece and as a text with blind spots, including limited female perspective, a narrow moral lens, and an emphasis on spectacle over sustained action.

If you love it, you’ll find it elegant and quietly devastating. If you find it unsatisfying (as I often do), the book still rewards close reading, especially if you hold a pencil to its margins and ask the questions it leaves unanswered.

October 2025 Book Marketing Challenge

Hitting Refresh: Revamping My Author Presence for the Fall 🍂📚

Whew. After a rollercoaster of sales and social media experiments, I’ve realized it’s time for a good old-fashioned author presence refresh. October feels like the perfect month to step back, take inventory, and make sure my online spaces actually reflect where I am as a writer right now and not where I was three years ago.

So, here’s what I’ve been working on (and what’s coming next):

1. Updating My Digital Homes 

First up, I’m giving my Amazon author pages, Goodreads, and websites some botox if not serious facelifts.

  • Fresh bios: It’s funny how fast your author bio gets outdated. I plan to rewrite mine to better reflect my current projects, interests, and focus areas. (Check me out on Amazon as C.E. Flores and Millie Flores)
  • Latest highlights: Adding updates about my current projects so readers know what I’ve been up to, what’s coming next, and where to dive in first if they’re new to my work. (See my latest adventures at Surviving Mexico.)

2. Making My Book Descriptions Work Harder 

While updating my author profiles, I realized some of my book descriptions were… let’s just say they weren’t doing me any favors. So I’ve been going through each one to:

  • Add stronger hooks that make readers want to click “Buy Now.”
  • Use keywords that help new readers actually find my books through search.
  • Inject a little more emotional pull because sometimes a well-placed line about transformation says more than a paragraph of details ever could.

If you haven’t checked your book blurbs in a while, trust me, it’s worth a refresh.

3. Expanding My Reach: Reviews, Reviews, Reviews 

Another big focus for this season: getting more eyes on my books. I’m adding another title to BookBub and also over at Muted Muses to gather more honest reviews and reach new audiences. Reviews are still one of the most powerful ways to build trust with readers, and I’ve been missing opportunities by not fully leaning into that. I also had an author reach out to me to review his book on book reviews, so that’s on my to-do list for the month.

Looking Ahead

This refresh feels like a reset button, a chance to polish what’s already out there, make my books easier to find, and reconnect with my readers in a way that feels more current. By tightening up my author presence now, I’m setting myself up for stronger sales and more engaged readers heading into the holidays and the new year.

It’s a lot of work, but honestly? It feels good to get organized and intentional again.

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Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!

September 2025 Book Marketing Challenge Update

September wasn’t the most productive writing month for me (life had other plans), but something surprising happened. My book sales actually went up! Maybe it was thanks to the extra push I gave my Lupita book marketing… maybe it was just good luck. Either way, I’m celebrating the win. 

I kept my Amazon ads running for both Abuelita ¿Qué Vamos A Hacer Hoy? Let’s Make Rosca de Reyes and the Exploring Traditional Herbal Remedies in Mexico series, and I also showed up consistently on social media with some targeted posts focused on the Abuelita book. The results? Not too shabby at all.

Looking ahead, I’m maintaining my focus on my children’s book, Abuelita ¿Qué Vamos A Hacer Hoy? Let’s Make Rosca de Reyes! (available in both bilingual and Spanish editions) for the next couple of months with more of the same.

So, how about you? What book projects or marketing strategies are you planning to roll out in the next couple of months?

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Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!

The Pirate Queen Trilogy (Books 1–3) by Jennifer Rose McMahon

If you’re craving an immersive escape into a world where Irish legends collide with modern reality, Jennifer Rose McMahon’s The Pirate Queen trilogy is an absolute treat. This fast-paced, atmospheric series blends history, mythology, romance, and family curses into a captivating journey that spans centuries.

The story follows Maeve O’Malley, an eighteen-year-old whose life is upended when vivid, haunting visions begin pulling her toward Ireland and the legacy of the infamous pirate queen who once terrorized her ancestors. As Maeve digs into her family’s past, she’s swept into a quest involving ancient relics, rival clans, hidden secrets, and a centuries-old curse threatening everything she loves.

Across the three books, Bohermore, Inish Clare, and Ballycroy, McMahon masterfully layers suspense, romance, and rich Irish folklore. The writing brings Ireland’s castles, ruins, and windswept coasts to life, making it easy to feel as though you’re right there alongside Maeve on her treasure-hunting, time-twisting adventure.

By Book 3, I’ll admit I felt a little frustrated when new complications arose just as things seemed to be settling, but pushing through was worth it. The payoff at the end of Ballycroy was equally satisfying and wrapped up the trilogy beautifully without feeling rushed or forced.

Who this series is for:

  • Readers who love reality escapism with a mystical twist
  • Fans of Irish folklore, historical mysteries, and strong female protagonists
  • Anyone who enjoys a blend of romance, suspense, and time-bending adventure

Jennifer Rose McMahon delivers an enchanting trilogy full of secrets, curses, and unexpected twists. While it starts as a battle between past and present, it ultimately becomes a story about destiny, courage, and belonging. If you’re looking for a binge-worthy read that sweeps you away from the everyday, this series hits the mark.

Arcane Souls World: Grave Talker Complete Series by Annie Anderson

If you’re craving a fast-paced, binge-worthy urban fantasy filled with ghosts, chaos, and a flawed yet fiercely relatable heroine, Annie Anderson’s Grave Talker series delivers on every level.

The story follows Darby Adler, a homicide detective and reluctant ghost whisperer, as she navigates a life balanced between solving crimes and managing the constant chatter of the dead. But her quiet existence in Haunted Peak, TN, doesn’t stay quiet for long. With a serial killer demanding her attention and the Arcane Bureau of Investigation breathing down her neck, Darby quickly finds herself tangled in a web of danger, secrets, and paranormal politics.

What makes this series shine is Darby herself. She’s tough, snarky, and far from perfect, a beautifully flawed badass who doesn’t shy away from making messy choices. Her relationships, both living and dead, add emotional depth to the action-packed narrative. There’s plenty of family drama, unexpected betrayals, and high-stakes romance woven into the chaos.

Anderson builds a rich, multilayered Arcane world where supernatural beings, hidden power structures, and world-ending prophecies collide. The stakes get higher with every book, and just when you think you’ve figured it out, another plot twist slams into you. Without spoiling too much: yes, there’s an apocalypse brewing, and yes, Darby’s right in the middle of it.

With seven books packed into this complete series, the pacing never drags. It’s the kind of story you start intending to read “just one more chapter,” and suddenly, it’s 3 AM.

Binge-worthy, action-packed, and brimming with heart, the Grave Talker series is perfect if you love kickass heroines, supernatural intrigue, and family secrets. This is one ride you don’t want to miss.

September 2025 Book Marketing Challenge

Bringing a Little Holiday Magic Early

The holidays might still be a ways off, but in my world, the Rosca de Reyes season starts now. Why? Because if you want a book in time for January 6th’s Three Kings’ Day celebration, you have to order at least three weeks in advance, and that means the marketing magic begins well before the wrapping paper comes out.

This month, my focus is seasonal marketing, lining up my promotions with special holidays and events so my books arrive right when people are ready to celebrate.

One of my favorite projects for this season is my children’s book Abuelita ¿Qué Vamos A Hacer Hoy? Let’s Make Rosca de Reyes! (available in bilingual and Spanish editions). It’s a sweet, cozy story about baking, tradition, and family time, exactly the kind of book you want to share over hot chocolate on a winter afternoon.

Here’s what I’m doing to get it out into the world:

  • Creating cheerful, holiday-inspired graphics featuring the book’s reviews.
  • Posting a gentle, once-a-month nudge for anyone who’s read it to leave a short review (seriously, it makes such a difference).
  • Keeping the conversation going about Día de Reyes now, so when the holiday shopping season kicks in, this story is already on people’s minds.

Seasonal marketing is a little like baking. You mix the right ingredients (timing, visuals, community buzz), let them rise, and by the time the celebration rolls around, you have something warm and wonderful to share.

So here’s to planting those festive seeds early. With a little luck (and a lot of Rosca), December and January will be filled with sweet sales and even sweeter connections.

August 2025 Book Marketing Challenge Update

Sales were… brutal. Like, curl-up-under-the-desk-and-question-everything brutal. 

Honestly, August hit me hard. I discovered halfway through the month that I’d completely forgotten to reset my Amazon ad end date. Yep… ads off, visibility tanked, sales plummeted. OMG! From now on, those ads are staying ON, no excuses.

I did decide to be a little more strategic, though, keeping active ads only on the Lupita book and my herb series. And once I fixed the end date, things picked up a tiny bit… but let’s be real: it was still one of the lowest months of my author career. That stings.

Now, here’s the small silver lining: I’ve been testing out some revamped social media content, and there’s been a noticeable bump in engagement, mostly on Bluesky and Instagram. More follows, more likes, more conversations. Will that translate into better book sales? Well… let’s just say I’m cautiously optimistic, but not holding my breath.

I’ll be honest and let you know that the discouragement is real. I’ve been putting in extra hours this year, pushing harder than ever with marketing, and yet my royalties barely register anymore. And of course, the questions swirl:

  • Is it my material?
  • Has my work stopped resonating?
  • Or is it just… the economy?

My main market is still the U.S., where so many people are struggling just to survive. When disposable income disappears, books are often the first luxury to go. 

But here’s the thing, I’m not giving up. Writing is what I do, what I love. And even if the road feels bumpy right now, I have to believe this is just one rough chapter, not the whole book.

What keeps you going when you feel like you are screaming into the void as a writer?

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Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!