The holidays are here, and that means one thing for us authors: it’s time to turn visibility into sales and ride the wave of end-of-year momentum. November’s theme is simple but powerful: “Make your books impossible to ignore.” Here’s how I’m tackling it this month (and maybe giving you a few ideas for your own strategy).
🛒 Black Friday & Cyber Monday Promotions
These shopping holidays are prime opportunities for indie authors to shine. This year, I’ll be:
- Offering limited-time discounts on both Kindle and paperback editions.
- Building urgency with countdown posts on social media (“3 days left!”).
- Focusing on my strongest performers: Abuelita ¿Qué Vamos A Hacer Hoy? Let’s Make Rosca de Reyes and the Exploring Traditional Herbal Remedies in Mexico series
It’s all about creating that “grab it now” energy!
📧 Email Marketing Push
This month, my subscribers at SurvivingMexico.com will be hearing from me with a three-part email sequence:
- Teaser: “Something exciting is coming…”
- Announcement: “Black Friday deals are here!”
- Final Call: “Sale ends tonight — don’t miss it!”
To keep it personal, I’ll also sprinkle in quick author updates, a peek behind the scenes, and hints at upcoming projects. My goal? To make readers feel like they’re part of this journey with me.
🎁 Tapping Into the Holiday Gifting Season
Books make the best gifts. They are absolutely thoughtful, personal, and lasting. This month, I’ll be framing my titles as perfect holiday presents by creating gift guide-style posts such as:
- “Perfect Books for the Curious Soul”
- “For the Herbalist on Your Holiday List”
- “Holiday Reads That Inspire & Delight”
By highlighting how my books fit into the holiday spirit, I’m helping readers imagine them wrapped up and under the tree.
🚀 Wrapping It Up
November is all about momentum. With smart promos, engaging emails, and holiday positioning, the goal is clear: make my books impossible to scroll past, click past, or shop past. Now I’d love to hear from you: How are you planning to market your books this holiday season?
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Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!
C.E. Flores 