Bringing a Little Holiday Magic Early

The holidays might still be a ways off, but in my world, the Rosca de Reyes season starts now. Why? Because if you want a book in time for January 6th’s Three Kings’ Day celebration, you have to order at least three weeks in advance, and that means the marketing magic begins well before the wrapping paper comes out.

This month, my focus is seasonal marketing, lining up my promotions with special holidays and events so my books arrive right when people are ready to celebrate.

One of my favorite projects for this season is my children’s book Abuelita ¿Qué Vamos A Hacer Hoy? Let’s Make Rosca de Reyes! (available in bilingual and Spanish editions). It’s a sweet, cozy story about baking, tradition, and family time, exactly the kind of book you want to share over hot chocolate on a winter afternoon.

Here’s what I’m doing to get it out into the world:

• Creating cheerful, holiday-inspired graphics featuring the book’s reviews.
• Posting a gentle, once-a-month nudge for anyone who’s read it to leave a short review (seriously, it makes such a difference).
• Keeping the conversation going about Día de Reyes now, so when the holiday shopping season kicks in, this story is already on people’s minds.

Seasonal marketing is a little like baking. You mix the right ingredients (timing, visuals, community buzz), let them rise, and by the time the celebration rolls around, you have something warm and wonderful to share.

So here’s to planting those festive seeds early. With a little luck (and a lot of Rosca), December and January will be filled with sweet sales and even sweeter connections.