One of the most powerful tools in your book marketing toolkit is collaboration, especially when you’re looking to grow your audience organically. This past month, I focused on Leveraging Collaborations, and here’s how it went:

🤝 Author Cross-Promotions

I leaned into the #writerslift community on social media, a fantastic way to discover and support fellow writers. My goal was simple: Participate in at least one #writerslift per day. I followed writers in my niche, shared their original posts, and built up mutual support through likes, comments, and shares. It was a great way to connect and shine a spotlight on each other’s work without the pressure of constant self-promotion.

Follow me: 

✍️ Guest Features

Next, I took a more targeted approach by engaging with individuals and creators within my niche. For me, that includes children’s authors, herbalists, and preppers. My goal was to follow someone new every day, which helped me discover fresh voices and content while building potential for future collaborations. Whether it’s a guest blog swap, podcast invite, or social media feature, these little steps lay the groundwork.

📘 Facebook Author Groups

I also spent time in author groups on Facebook, spaces full of writers, readers, and inspiration. I didn’t pitch or promote aggressively but simply showed up and connected naturally. These groups offer more than just promo opportunities. They’re little ecosystems of support, learning, and encouragement.

🌟 Getting Book Reviews Through New Platforms

I added a few of my books to BookBub and Muted Muses. The response was encouraging. I received several new reviews on Amazon and Goodreads, thanks to these listings. It was a small action that created meaningful momentum.

🎤 Seeking Speaking Opportunities (Still on the Horizon)

While I didn’t find any virtual events to contribute to as a speaker or guest this month, I remain open to it. Sometimes, the right opportunity takes a little patience and serendipity. I’ll keep my eyes open, especially for events that align with my niche audiences.

🔚 Final Thoughts

Collaboration doesn’t have to be complicated or flashy. Sometimes, it’s as simple as showing up consistently, supporting others, and being open to new connections. Tapping into other people’s audiences—while genuinely cheering them on in return—creates real momentum over time.

This month was proof that small, consistent efforts in the right direction can yield surprising growth. And the best part? It’s just the beginning.

Did you use collaboration successfully this month? Let me know what’s working for you! ✨

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Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!