February’s focus is on being online, which is especially relevant to me since my physical location (rural Mexico) means in-person marketing doesn’t really happen. With Meta’s policy changes, I’ve taken a step back from Facebook and Instagram this year, similar to what I did when X (formerly Twitter) became too toxic. That doesn’t mean I don’t use those platforms; rather, I limit my engagement. I pop in, post, respond to anything that needs a response, and pop out. Whether or not this practice helps my book marketing remains to be seen, but it’s what I need to do for my own well-being. 

Month 2: Build an Online Presence

• Focus: Establish platforms to connect with your audience.
• Actions:
  • Create or update your social media profiles (Instagram, Facebook, Twitter, TikTok, etc.).
  • Join relevant online communities (e.g., Goodreads, Reddit).
  • Start a newsletter and offer a freebie (e.g., a chapter or guide).
  • Use tools like Linktree to simplify access to your platforms.

What are your social media strategies?

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Book Hawking: A Beginner’s Guide to Marketing Your Self-Published Book is your roadmap to turning your hidden gem into a must-read!